Observe: This text was up to date after the 2023 launch of Ghost Legend V3, which saved Nutrition21’s Nitrosigine as a key efficiency ingredient within the components.
Over the previous a number of years, nothing within the dietary complement trade has had a meteoric rise as quick as Ghost Way of life, the model based by Dan Lourenco and Ryan Hughes in 2016.
Ghost Legend V3 is out, and so they saved one of many largest modifications from V2: a full 1.5g dose of Nitrosigine. On this article, we discover why. With all the analysis and formulation speak on the market, the reply is finally quite simple.
Living proof, it’s almost inconceivable to have a cellphone name with different complement trade operators and Ghost doesn’t get talked about. With their genuine licensed taste collaborations, documentary-style behind-the-scenes footage, and recent tackle branding, the corporate has actually flipped the script on the complete market. All through the method, they introduced some much-needed legitimacy to the sports activities diet trade.
Ingredient Improvements in 2021 (Legend V2) Maintained in 2023 (Legend V3)
In 2021, a key theme Ghost promoted was the “12 months of the V2”, spending the primary half of the yr upgrading a number of flagship dietary supplements. Probably the most notable product within the line is the Ghost Legend pre-workout complement, which, again in 2016, made for a formidable introduction to skilled flavoring and open formulation. However 5 years later, the pre-workout was due for a “energy enhance”.
They put their stamp on these V2 formulation, and a number of other different manufacturers and shops adopted swimsuit, copying a lot of their branding and formulation. In 2023, they did it once more, maintaining one the highly effective nitric oxide enhancing matrix inside.
No claims? No want
Earlier than moving into the formulation, first check out any Ghost complement. You’ll discover the enduring crimson lids, vibrant colours, terribly distinctive designs, textured really feel, the co-branded substances and taste methods on a grey complement information space, and even the basic cGMP-compliant American flag with three stars.
However guess what you received’t see on a Ghost tub?
Claims. Not a single declare. Not a single time.
No label claims wanted. Ghost spends a major period of time perfecting every label and it exhibits!
There’s no outrageous “construct 247% extra muscle mass” declare. No “thrice more practical” competitors comparability tables. No bar charts with questionably-placed axes. None of that.
The truth is, the closest factor to a declare you’ll get from Ghost are phrases like “Ghost BCAA was conceived to maintain greatness at any hour”, or “Ghost Gamer was conceived to pwn n00bs out and in of the sport” — hardly what we’d contemplate “construction/operate claims”![1]
At first, you might really feel a tinge of suspicion. Is Ghost hiding one thing? Is the complement underdosed? Are they missing confidence?
However as we are able to see from their fully-disclosed formulation, the dietary supplements are clinically and efficaciously dosed. For instance, Ghost Gamer makes use of nooLVL, an ingredient that was scientifically demonstrated to enhance gaming efficiency in actual avid gamers enjoying fashionable video video games.
So are they missing confidence? No — it’s truly the polar reverse.
Much less is extra
In below 5 years, Dan and Ryan constructed a model that’s so confidently highly effective, they they realized they didn’t want to make scientific claims on their tubs. The co-founders wish to say that they formulate their merchandise for the 1% who perceive the science (your typical PricePlow reader), however craft the model’s messaging for the opposite 99%.
With one much less factor wanted to lean upon, this gives them extra freedom to do what they do greatest – model the label. Which brings us again to the V2 and V3 upgardes.
Legends catch the third wave
On Might 17, 2023, Ghost Way of life launched the third model of the Ghost Legend pre-workout, and this time, it brings extra worth and extra worldwide compliance, and retains keystone nitric oxide ingredient Nitrosigine.
Reformulating a complement as profitable as Ghost Legend requires an excruciating degree of care and element. Not solely should the components be higher, however the flavors must proceed to be on level. It’s an all-hands-on-deck, no-detail-too-small sort of operation.
In 2021, other than Legend V2’s elevated vitality ranges and swap to a two-scoop serving, the most important story is the inclusion of a giant dose of Nutrition21’s Nitrosigine nitric oxide booster. A patented type of inositol-bound arginine silicate,[2] Nitrosigine is the L-arginine ingredient that we at all times wished in exercise dietary supplements many years in the past when normal L-arginine was floundering to get the job executed.
Nutrition21: A analysis firm that sells substances
Most complement fanatics are starting to see Nutrition21 substances (such because the aforementioned nooLVL and Nitrosigine) of their favourite merchandise. Some would imagine that Nutrition21 is simply an ingredient provider. It seems they’re rather more than that.
Nutrition21 is a pacesetter within the trade and takes enormous steps in the direction of making dietary supplements safer, more practical, and clear!
Over time, we’ve come to see that Nutrition21 is definitely a analysis firm that occurs to promote demonstrably efficient substances. Within the case of Nitrosigine, not solely have we seen research on its security, however there’s additionally peer-reviewed analysis on considerably elevated nitric oxide ranges and cognitive operate.[3-7] We even noticed a examine from the celebrated Train Science Analysis Middle on the College of Arkansas that demonstrated the ingredient’s effectiveness in contrast towards a five-times higher dosage of citrulline[8]. That paper was even printed with out Nutrition21’s data.
And our expertise backs that up, too. Each time we check a fully-dosed Nitrosigine complement (1.5g/serving), we get extremely long-lasting pumps. Each. Single. Time.
New Nitrosigine analysis printed between V2 and V3!
A brand new examine printed in late 2021 confirmed that Nutrition21’s Nitrosigine improves working reminiscence and cognitive operate in wholesome younger adults[9] Examine it in our article titled “Examine: Improved Working Reminiscence from Nitrosigine in Wholesome Younger Adults“.
The truth is, since we first printed this text in 2021, a brand new examine was printed demonstrating that Nitrosigine can enhance working reminiscence and cognitive operate in wholesome younger adults, supporting considerably higher working reminiscence efficiency in comparison with placebo.[9] The truth that the analysis hasn’t stopped after such nice market success is but one more reason to make use of patented substances developed by professionals.
Legitimacy from the opposite aspect of the trade
Nutrition21 takes their expertise even additional, aiding manufacturers with claims that may be made within the title of their ingredient – and at what dose they are often made at. They also have a program referred to as CertainT that permits Nutrition21 to independently confirm that manufacturers (and producers) dose their substances appropriately.
Identical to Ghost, they’re working to carry legitimacy to the trade — and, we imagine, are succeeding.
Claims? The place we’re going, we don’t want claims
We wish to imagine that Nutrition21’s gross sales crew handed Ghost’s management a postcard of “allowable claims” for nooLVL and Nitrosigine, and Ghost mentioned “cool, thanks”… and subsequently filed it in a cupboard, by no means to be seen once more.
The Sonic flavors of Ghost Gamer made for the primary Ocean Water collab, and Nutrition21’s nooLVL is inside
As a result of Ghost doesn’t want claims on their tubs. They showcase results. They want the complement to be felt as robust as the colourful colours on the label. They in fact observe the analysis and talk about it on their channel. However equally as vital, Ghost places substances to the check utilizing their very own our bodies and their community of influencers.
And finally, after all of the checks and filed-away claims playing cards and cellphone calls and taste tastings, a full “medical” dose of Nitrosigine — 1.5 grams in complete — made it into the two-scoop serving of Legend V2.
So the unique query to reply is, “Why would Ghost spend cash to make use of Nitrosigine in the event that they’re not going to make the most of the scientific claims?”
The reply is easy:
As a result of it really works.
Now watch the remainder of the trade proceed to observe.
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Observe: This text was initially printed on March 15, 2021, and was up to date on June 21, 2023.